Affinity is a full service experience design firm that provides a range of services to clients around the world. From creative concepts and master planning through opening day, Affinity provides creative design, management, product development, design-build production and business planning to its clients and partners.
Affinity provides master planning, concept, theme architecture, and interior design for entertainment, hospitality and waterpark recreation projects.
Experiential architecture involves the creation of unique environments and experiences which immerse guests in an intriguing version of another place and time.
Pirate's Cove
Lost Kingdom
Mining Town
Developed with THG, this tourist village featured a live entertainment program of street level activities in addition to amazing water features and cultural attraction.
A turn of the twentieth century look and feel fit this casino village perfectly, evoking days when steamboats and riverboats transported people and goods up and down the great rivers of the Midwest and Deep South of America.
For this developer, a futuristic deco style plaza felt like the right kind of juxtaposition with a European styled village.
When Universal Studios developed Dubailand, the team put together a plan of Citywalk for THG.
Experience the magic of Hello Kitty Theme Park, and meet her many Sanrio friends in Anji!
Explore fantasy lands filled with magical Sanrio characters! Submarine voyages and volcanic thrills delight guest of all ages.
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