Lawrence Nelson
Creative Executive
Anthony Pruett
Founder & CEO
Susan Spence
Content Strategist & Writer
John Kasperowicz
Architect & Creative Director
Falcon Fabula
Planner & Architect
Suleiman Alsubaie
ME Project Development
Anthony Pruett is an operations officer and project executive with more than 30 years of experience managing the design and construction of complex tourism, hospitality, and mixed-use projects in Asia, the Middle East, and North America.
Anthony served in senior management at The Hettema Group (now known as THG) for more than fourteen years as project executive for all of the firm's major projects, including Beyond All Boundaries for the National World War II Museum in New Orleans, LA, The High Roller Observation Wheel for Caesars Entertainment in Las Vegas, NV, Expo 2012 Yeosu, South Korea for the U.S. State Department, Dragons Wild Shooting for Lotte World in Seoul, South Korea, One World Observatory for Legends Hospitality in New York City and The Crystal Lobby Attraction for Galaxy Entertainment Group in Macau, SAR, China.
Prior to joining The Hettema Group, Anthony consulted as an advisor on Ferrari Theme Park in Abu Dhabi, and a wide variety of projects in Las Vegas, Taiwan, Saudi Arabia, and the Philippines. In 2003-4, Pruett also served as technical advisor to the Abu Dhabi government for a range of projects in the emirate. Anthony’s career in the entertainment industry began with a stint at Spectra Entertainment, where select clients included the Sands Hotel (Atlantic City, NJ), Walt Disney Imagineering, Universal Studios, and Microsoft.
Anthony possesses a rare blend of artistic talent and business savvy, earning both an MFA in theatrical design from the California Institute of the Arts and a Juris Doctorate from the University of Pittsburgh School of Law. Anthony has been an active member of the Themed Entertainment Association’s International Board of Directors by serving on numerous committees. Currently, he serves on its executive committee as Treasurer.
Lawrence is an accomplished planner and architectural designer who has lent his extraordinary talents to an impressive number of projects and a long list of clients spanning more than 30 years.
His unique ability to conceptualize three-dimensional spaces and create compelling human-centric environments is unparalleled. His diverse skills apply to all phases of the development process, from initial inspiration, full concept, branding, and program design, through the advanced stages of implementation.
Lawrence’s skills include master planning, sketching, creation of eye-catching presentations, program oversight, art directing teams and even the development of brand identity and marketing strategies. He has applied these skills to a broad spectrum of industries, including museums, film, animation, architecture, retail, hospitality, advertising, products, toys, transportation and live entertainment. He holds degrees in industrial design and design education.
Susan is an impact-oriented writer with an extensive background in developing immersive, story-driven experiences for visitor destinations, attractions, and exhibitions. An intuitive collaborator and prolific ideator, she is driven by an endless curiosity about the world and a deep respect for clients and their diverse audiences. Susan has contributed writing and/or content development services to 11 projects that have earned the TEA’s prestigious Thea Award for Outstanding Achievement.
With graduate and undergraduate degrees in anthropology, Susan brings an unwavering cultural sensitivity to projects for clients around the globe. She is known industry-wide for translating complex content into inspiring themes and stories with emotional resonance.
Susan began as a writer at BRC Imagination Arts and, most recently, served for seven years as a story strategist and experience developer for The Hettema Group/THG Creative. She has contributed to iconic projects for high-profile clients such as: Rockefeller Center, One World Trade Center, Universal Creative, Boeing, NASA, the California Science Center, CJ Entertainment, Health First, Volkswagen, City of Sacramento, and the Chicago Museum of Science and Industry.
John Kasperowicz has over forty years experience in the design, planning, and implementation of theme parks, rides, shows, attractions, exhibits, and retail/dining experiences. With a focus on the guest perspective, John believes creating compelling guest experiences is more than an architectural effort alone and values the integration of theater, media elements, technology, and the built environment as part of the storytelling process.
As an Imagineer with the Walt Disney Company, John was one of the original planners and theme designers of World Showcase, EPCOT, and Tokyo Disneyland, where he gained experience in theme architecture, show set design, and signage/graphics. Later, as principal architect at Knott’s Berry Farm, John established an in-house design and architecture department for major park improvements, including the popular Camp Snoopy zone.
After establishing his own firm, John contributed to the conceptualization of Disney’s Pleasure Island, Toontown at Disneyland, Muppets 3-D theater interior design, and Honey I Shrunk the Kids attraction show set at Disney MGM Studios. John and his team prepared the design drawings for most of the themed exteriors and interiors for Disneyland Paris including the design of Sleeping Beauty’s Castle and exterior theme design for the Magic Kingdom Hotel. He provided design documentation of several Disney attractions, including It’s A Small World, Haunted Mansion, Pirates of the Caribbean, and Alice’s Curious Labyrinth.
In addition, John’s team developed master plans and attraction designs for LEGOLAND, attractions for Ecocentrum (Philippines), Raging Waters water park, and show set and interior design for THE award winning Mystery Lodge at Knott’s Berry Farm. John also designed several themed casinos, retail and dining centers, and themed nightclubs in Barcelona and Hong Kong. His designs for the interactive exhibits and creative content for The Imagination Workshop Children’s Museum in Temecula, California, was awarded a THEA by the Themed Entertainment Association, and Toon City in Jeddah, Saudi Arabia, was recognized as top FEC in the World by IAAPA.
As the principal architect consultant to The Hettema Group, John provided planning and façade design for Saraya in Aqaba, Jordan, and concept planning for the Beyond All Boundaries National WWII Museum Solomon theater in New Orleans. Later, he master planned and designed Sanrio Hello Kitty theme park in Anji, China, the Malaysia Truly Asia Centre in Kuala Lumpur, Malaysia, and other attractions at Everland theme park in Seoul, Korea, and retail, dining, entertainment planning and design for Dubai Holdings, among others.
Notably, John served as the design architect of Caesars High Roller Observation Wheel in Las Vegas, the North America's tallest observation wheel (and the second tallest in the world after The Dubai Eye); show set and interior design of Bermuda Storm Theater for Ocean Kingdom Chimelong; flying theater experiences including Flyover - The Real Wild West, on the Las Vegas Strip.
John is a licensed architect in several states and is NCARB certified.
Falcon brings great passion to his work. He has led planning and architectural design teams at numerous prestigious firms, including E.L. Mariano & Associates (Philippines), Noni So & Associates (Philippines.), Creative Kingdom Inc. (United States), and ARC International (Dubai, United Arab Emirates). During his more than 25 years of practice, he has designed some of the most prestigious themed resort, hotel, residential, commercial, civic, and landscape projects in Asia and the Middle East. His work can be seen in the Philippines, South Africa, Mauritius, UAE, Qatar, Bahrain, Oman, Saudi Arabia, Kuwait, Iraq, India, Morocco and China.
Innovation and partnership characterize his approach to our tourism and entertainment projects. His unique and energetic designs provides our clients with exciting features that make built environments beautiful and compelling. He is licensed to practice architecture in the Philippines and the United Arab Emirates.
Mr. Suleiman Alsubaie began his managerial career in 1983, with a Danish engineering consulting company, as the administrative manager on a multitude of major government projects and operations in Saudi Arabia. In 1989 he began working with Saudi Amusement Centers in Dammam, one of the largest Saudi shareholding companies, on two large parks in Saudi Arabia (300,000 Sq M, US$ 18 Million capital investment). Within two years Suleiman developed and implemented a complete managerial infrastructure. In 1992 as the newly appointed General Manager, he completed a strategic plan for Phase Two Expansion at both Prince Mohamed Bin Fahd Park and Gulf Park. Suleiman immediately developed a new US$ 5 Million indoor amusement park, followed in 1996 with the development of a 60-unit resort at one of the amusements parks.
During his tenure, Suleiman restructured the company from losses in its first six years to a profitable business by 1994. He created a favorable image for the Company, with positive publicity and marketing programs (winning an international design award in 1994), and an organization of 350 well trained staff, with strong revenues, and assets in excess of US$ 27 Million.
In 1997, Suleiman joined Mantech Co. to oversee development, leading the design and construction of a shopping mall in Al Khobar, Saudi Arabia. A major anchor included Toy Town, an indoor entertainment center with an integrated toy store, food and beverage, roller coaster, and many state-of-the-art rides and attractions; successfully completed within eleven months. Concurrently he developed the Toy Town theme as a recognizable entertainment brand, conceiving an expansion plan for markets throughout Saudi Arabia.
Suleiman’s experience in the amusement industry is extensive and varied with a keen insight into the process of entertainment development. His management abilities and skills include initial economic sizing and master planning; design and implementation; pre-opening and ongoing operations and are ideally suited to projects of all sizes. He has traveled widely to study the latest amusement developments of major entertainment resort companies around the world.
Suleiman studied Entertainment and Hotel Management at the Cornell University, Executive Management Program (1996). He is an active member of the International Association of Amusement Parks and Attractions ( IAAPA) and maintains associations with a worldwide network of amusement industry professionals. He developed, owned, and operated Toon City family entertainment center in Jeddah, receiving the prestigious Top FEC in the World award from IAAPA.