From the beginning of development, balance competing objectives against the goals of the project to ensure financial success. Make the project a profitable business.
The sooner necessary changes of any kind are made, the less costly they will be to the project. Ergo, make changes as early as possible and move on.
Projects with significant creative development are often messy and complex. Organize and set expectations early.
Allow more creative freedom in early stages of development. Then reign in overall efforts as design progresses and the cost of change increases. Then focus. Freeze design and stay on track.
Get the right people to the table. Then share information and ensure others share as well. Foster an environment in which ideas are generated and everyone collaborates.
Every day make progress toward completion. Take one step at a time. The mountain doesn't care, so you must. Just beyond that ridge lies the top... Climb!
If customers can’t find it, it doesn’t exist. Clearly list and describe the services you offer. Also, be sure to showcase a premium service.
Having a big sale, on-site celebrity, or other event? Be sure to announce it so everybody knows and gets excited about it.
Are your customers raving about you on social media? Share their great stories to help turn potential customers into loyal ones.
Running a holiday sale or weekly special? Definitely promote it here to get customers excited about getting a sweet deal.
Have you opened a new location, redesigned your shop, or added a new product or service? Don't keep it to yourself, let folks know.
Customers have questions, you have answers. Display the most frequently asked questions, so everybody benefits.